Digital Marketing and Techniques Trends
In this Rapidly Growing digital marketing world, digital marketers are constantly witnessing a lot of changes starting from new consumers coming online, new content providers reach those consumers and new ad formats to attract the attention of the consumers, etc, etc. All…
SEO is critical for the success of any brand, it not only helps to get traffic to the website but also the business. Every brand will be putting their efforts into improving their organic positions by doing SEO for their website(s). Search…
Digital Marketing for the Cookie-less World. Over the past 10 years or so, Digital Advertising has seen tremendous growth in media spends and has had a massive impact on consumers’ purchase decisions. In the process, brands have identified many innovative ways to…
It is mandatory for every digital marketing team and every digital marketer to see the performance reports regularly, inmost cases daily, and weekly reports to make sure how their digital marketing campaigns are running and update the same to their managers or…
In my previous article about programmatic Programmatic direct, I have covered the basics of programmatic Guaranteed such as Introduction, Benefits, and Limitations of Programmatic Guaranteed. Since Programmatic advertising has become an integral part of most digital marketers like. In this article, we…
Consumer trends and purchase behavior is changing very frequently in today’s digital-first behavior, hence the brands also started to change their marketing tactics to attract the consumer in multiple places to attract those behaviors that can change at a moment’s notice. therefore,…
We are living in the world where there are 4 million blog posts everyday globally published in hundreds of categories in thousands of ways. There is a lot of difference in your audience mind between when you are showing then a…
20 seconds is the new minute. This is the result of the new study conducted by DDB Mudra regarding effective storytelling in the form of video. Considering the general lack of attention in the average internet user, it has long been formulated…
In this Digital Marketing world, Most brands started investing in digital marketing as a medium and putting a lot of efforts to drive better ROI from their campaigns, It is not an exception for Small Businesses & SMEs as well. Along with…
Video Promotion is the second most effective medium to drive ROI from marketing initiatives (just behind Search Engine Marketing, which captures the highest intent in the buying cycle of consumer journey). As such, this makes video a vital part of marketing activities….