Digital Marketing and Techniques Trends
How much should a startup company spend on digital advertising is the big question in the digital marketing industry for most of the startups, especially the ones which are new to online advertising. In this article, I am going to show how…
Over the last 3 to 4 years, Brands started exploring Programmatic Advertising and It has become almost mandatory for most brands. Programmatic Advertising not only drives a lot of efficiencies while reaching the audience but also scalability of the digital marketing campaigns…
Focusing on the Right keywords is essential for the success of any company for their Search Strategy which includes SEO and SEM as their primary channels in their digital marketing journey. This is applicable for all levels of companies starting from a…
In this Rapidly Growing digital marketing world, digital marketers are constantly witnessing a lot of changes starting from new consumers coming online, new content providers reach those consumers and new ad formats to attract the attention of the consumers, etc, etc. All…
SEO is critical for the success of any brand, it not only helps to get traffic to the website but also the business. Every brand will be putting their efforts into improving their organic positions by doing SEO for their website(s). Search…
Digital Marketing for the Cookie-less World. Over the past 10 years or so, Digital Advertising has seen tremendous growth in media spends and has had a massive impact on consumers’ purchase decisions. In the process, brands have identified many innovative ways to…
It is mandatory for every digital marketing team and every digital marketer to see the performance reports regularly, inmost cases daily, and weekly reports to make sure how their digital marketing campaigns are running and update the same to their managers or…
In my previous article about programmatic Programmatic direct, I have covered the basics of programmatic Guaranteed such as Introduction, Benefits, and Limitations of Programmatic Guaranteed. Since Programmatic advertising has become an integral part of most digital marketers like. In this article, we…
Consumer trends and purchase behavior is changing very frequently in today’s digital-first behavior, hence the brands also started to change their marketing tactics to attract the consumer in multiple places to attract those behaviors that can change at a moment’s notice. therefore,…
We are living in the world where there are 4 million blog posts everyday globally published in hundreds of categories in thousands of ways. There is a lot of difference in your audience mind between when you are showing then a…