Digital Marketing and Techniques Trends
Since the time media buying started, marketers have commonly engaged with publishers directly to buy premium/specific ad inventory on websites that they feel is correct platform to reach their prospect customers. As technology is changing the dynamics of media buying, they have…
From Last few Years, we are seeing that the marketing teams of different brands using videos to tell their brand/product story to the audience, here listing down some of the best ads i have seen in social media mainly those are registered…
Data has become integral part of any marketing strategy including digital marketing, everyday as digital marketers we deal with so much of data, days gone where you took decisions based on the guts. You have to analyse the data before building any…
It has become critical to understand what digital ad fraud is. Globally, advertisers are losing at least 20% of their Ad Spend due to digital ad fraud. Ad fraud is constantly increasing, especially on the mobile platform, and as digital mobile penetration…
With the entire world going digital, building a successful digital marketing strategy is of the paramount importance. Though the fundamentals of marketing remain the same, it is critical to start building the strategy by researching and understanding consumer behavior irrespective of what…
2017 has been my favorite year as a Digital Marketer; with a huge increase in digital penetration and the entry of many brands into digital platforms to reach their consumers, it has helped in learning many new things and implementing new techniques….
At the heart of SEO is the fact that search engines use the quantity, context and quality of links pointing to a web page when ranking it for a keyword. This helps them determine how important the site is and what it’s about.Since links are so important,…
If marketing budgets were diverted from SEO to SEM campaigns then Google would make more money – so could that be a secret objective of theirs? Some disturbing signs hint that it may be – and that Google might be using shady tactics to harm SEO campaigns…