Digital Marketing and Techniques Trends
These days, everyone has a smart phone. I have seen as more than 85% of the traffic coming from mobile devices to some of the clients of mine. The mobile traffic already surpassed the desktop traffic for most businesses. People are not…
Facebook Custom Audiences is one of the most Powerful tool for marketers where they can upload the the data of their customer/purchaser/lead in the form of email address or mobile number. Once any advertiser uploads their custom audience data in Facebook ad…
It’s the dawn of a new year, and digital marketing has been around for a while. And lately, it is seemingly becoming an integral part of our lives. Here, we analyse the role of digital in marketing life of a brand, and…
If SEO is an easy thing, everybody will do it. The reason for why SEO is not easy is there is no predefined formula for SEO, every website requires a unique formula, it comes from improvements in the strategy, learning on the…
When you are setting up Facebook Ad Campaigns for few countries like Australia, France, Germany, the UK and the US, you would have noticed that there is a mention of the source for the targeting you have chosen under the detailed targeting…
Since the time media buying started, marketers have commonly engaged with publishers directly to buy premium/specific ad inventory on websites that they feel is correct platform to reach their prospect customers. As technology is changing the dynamics of media buying, they have…
From Last few Years, we are seeing that the marketing teams of different brands using videos to tell their brand/product story to the audience, here listing down some of the best ads i have seen in social media mainly those are registered…
Data has become integral part of any marketing strategy including digital marketing, everyday as digital marketers we deal with so much of data, days gone where you took decisions based on the guts. You have to analyse the data before building any…
It has become critical to understand what digital ad fraud is. Globally, advertisers are losing at least 20% of their Ad Spend due to digital ad fraud. Ad fraud is constantly increasing, especially on the mobile platform, and as digital mobile penetration…
With the entire world going digital, building a successful digital marketing strategy is of the paramount importance. Though the fundamentals of marketing remain the same, it is critical to start building the strategy by researching and understanding consumer behavior irrespective of what…