Everything about Marketing, Analytics, Attribution, Product Management
Product Strategy is a critical success factor for any product, I am sure I don’t have to explain why we need to have a product strategy in this article, we rather focus more on the best ways to address the problems in…
Market research is an essential aspect for any product before it is launched, It is one of the most powerful tools to understand how the users are going to receive your product and how to make them try the product you are…
As per Statista, TV Spending in the United States is expected to be grown by 4% in 2021 which is expected to be $65.15Bn compared to the 2021 spending of $62.54Bn. TV Advertising is a medium trusted by advertisers for decades hence…
When an ad campaign fails to meet its objectives, it is considered a waste. And it’s nothing new. More than a century ago, marketing pioneer John Wanamaker famously declared, “Half the money I spend on advertising is wasted; the trouble is, I…
For all the Digital Marketers who are optimizing their campaigns based on the real-time data that they see in different advertising platforms such as Google ads, Facebook ads, or Amazon Ads. We are going to see difference between real-time data and delayed…
20 seconds is the new minute. This is the result of the new study conducted by by Our Team regarding effective storytelling in the form of video. Considering the general lack of attention in the average internet user, it has long been…
Amazon provides sellers with the largest platform to reach out to millions of prospective customers. There are many businesses thriving on Amazon and generating most of their revenue from this single platform. But this does not come easily to the sellers, and…
Over the last 3 to 4 years, Brands started exploring Programmatic Advertising and It has become almost mandatory for most brands. Programmatic Advertising not only drives a lot of efficiencies while reaching the audience but also scalability of the digital marketing campaigns compared to…
In this Rapidly Growing digital marketing world, digital marketers are constantly witnessing a lot of changes starting from new consumers coming online, new content providers reach those consumers and new ad formats to attract the attention of the consumers, etc, etc. All…
We are living in the world where there are 4 million blog posts everyday globally published in hundreds of categories in thousands of ways. There is a lot of difference in your audience mind between when you are showing then a beautiful…