When an ad campaign fails to meet its objectives, it is considered a waste. And it’s nothing new. More than a century ago, marketing pioneer John Wanamaker famously declared, “Half the money I spend on advertising is wasted; the trouble is, I…

For all the Digital Marketers who are optimizing their campaigns based on the real-time data that they see in different advertising platforms such as Google ads, Facebook ads, or Amazon Ads. We are going to see difference between real-time data and delayed…