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Over the last 3 to 4 years, Brands started exploring Programmatic Advertising and It has become almost mandatory for most brands. Programmatic Advertising not only drives a lot of efficiencies while reaching the audience but also scalability of the digital marketing campaigns compared to…
Since the time media buying started, marketers have commonly engaged with publishers directly to buy premium/specific ad inventory on websites that they feel is correct platform to reach their prospect customers. As technology is changing the dynamics of media buying, they have…